Chinese investment into Finnish sound technology: Flexound Augmented Audio will soon touch everyone's skin

16 May 2018

Press release, May 16, 2018

Chinese investment into Finnish sound technology: Flexound Augmented Audio will soon touch everyone's skin

 The Finnish Flexound Augmented Audio partners with the Beijing-based COMB+ to boost the startup’s China growth. Flexound Augmented Audio technology allows you to actually feel the sound. Patented Finnish audio innovation is a gamechanger for movie theaters and vehicles. For personal use, HUMU Augmented Audio Cushion™ brings a new dimension to watching television, playing games and listening to music.

Flexound Augmented Audio and the Beijing-based incubator COMB+ have signed an investment and cooperation agreement in Beijing on May 8, 2018. COMB+ is an entrepreneurship service platform helping promising companies grow in the Chinese market and investing in the most outstanding projects.

"We expect Flexound to grow rapidly in China as the company stands out among the finest of startups due to its consumer-driven attitude and exceptional technology. The mutual trust that we have achieved quickly is essential to conquering the world's fastest-growing consumer market," says Sue Wang, head of COMB+.

Flexound's CEO Mervi Heinaro was impressed by COMB+ at Slush, where the City of Helsinki and COMB+ hosted a joint China-themed event:

"We have a great product and technology, as well as design and branding skills, but we also need a thorough understanding of the target market to maximize local success. Now we are joining forces together with COMB+ to expand our business in China."

Flexound already has a pilot movie theater at the media research center of China's Xinhuanet, corresponding to the Finnish public service broadcasting company Yle. “Flexound Augmented AudioTM technology will boost cinema, gaming and music industries, and adds the sensation of touch as a new tool for audio design,” Heinaro says.  

For personal use, such as listening to music, gaming and relaxation, HUMU Augmented Audio Cushion™ is available in China at the GOME electronics chain stores among other suppliers. This is also thanks to the COMB+ cooperation that originated from the Sino Track accelerator program in August 2017.

The investment amount is not disclosed by the parties. Flexound plans to arrange a funding round to support its international growth.


For more information:

  • Mervi Heinaro, CEO, Flexound Augmented Audio, tel. +358 40 553 1000, [email protected]
  • Juulia Pietilä, Nordic Business Manager, COMB+, tel. +358 40 568 6560, [email protected]


Flexound Augmented AudioTM adds the sensation of touch to audio-visual listening experience: music, games, television, streaming, or movies. We enhance your customer experience by integrating our patented Flexound Augmented AudioTM technology module into car seats, theater seating, furniture, gaming devices, or wherever personal 3D surround immersion adds value. Flexound Augmented Audio is based in Espoo, Finland.

COMB+ is a new-generation innovation incubator from Beijing, China. COMB+ has a unique "platform + investment" business model and it focuses on providing entrepreneurship services to and investing in early-stage startups in the technology and cultural industries. In addition to Beijing, COMB+ has an office in Helsinki. COMB+ runs Sino Track accelerator, designed to boost the growth of international startups in China. COMB+’s mother company is a Hong Kong-based SkyOcean Group Holdings.