FLEXOUND Augmented Audio™ now available for cinemas worldwide

12.06.2019

First cinema seats certified for FLEXOUND Augmented Audio™ are now in mass production. Exhibitors all around the world can add value to their premium product as the renowned seat manufacturer Ferco Seating launches two FLEXOUND certified models.

Ferco Seating has gained FLEXOUND Augmented Audio™ certification for two of their models, Premium Verona and Premium Milano. FLEXOUND also has their own Finland-produced model available and other manufactures and models will be announced soon. 

The first commercial movie theatre Boosted by FLEXOUND Augmented Audio™ has immersed moviegoers with the feel of sound since February in Finland and it has been a success.

“Our co-operation with Ferco Seating is the next step in our global cinema strategy as augmented audio defies all cultural barriers. We are currently negotiating with exhibitors from all over the world”, says Flexound CEO Mervi Heinaro.

FLEXOUND Augmented Audio™ for cinemas complements all current sound systems. It combines high-quality surround sound with physical vibration, creating a unique, immersive cinema experience.

The technology offers equal sound quality in every seat independent of seat location. It improves the clarity of dialogue and enables lower sound volumes in the theatre, as less subwoofer is needed. Augmented audio requires no wearable accessories

“We give cinema operators a high value competitive advantage over in-home-entertainment. No remix or recode work is needed as our technology complements all existing surround systems”, CEO Mervi Heinaro adds.

“Our technology is universal and can be used for a wide range of seats. Low maintenance and a long lifespan are a given. We cover the whole audio range and the vibration with one Flexound module per seat”, says Flexound Chief of Cinema, Mika Oesch.

Have a seat at the FLEXOUND™ booth (#722) in CineEurope 2019, Barcelona on June 17-20, and secure the next big thing of cinema to your theaters.

Ferco Seating established in the year 1983, Ferco Seating has evolved throughout the years into one of the world’s largest manufacturers of public seating. Headquartered in the UK, with well-connected international footprints around the globe; Ferco has a wide range of experience when it comes to understanding the challenges faced in the cinema industry. 

FLEXOUND Augmented Audio™ is designed and engineered in Finland. The multinational team started the work in 2015 to help autistic children by adding the sensation of touch to music. Now the versatile and globally unique technology can be embedded into cinema, airplane or car seats, gaming chairs, cushions, furniture and more. The patented FLEXOUND Augmented Audio™ has won both hearts and awards internationally.

Further information:
Mika Oesch, Chief of Cinema, tel. +358 40 578 0771, [email protected]
Mervi Heinaro, CEO, tel. +358 40 553 1000, [email protected]
Jessica W.Kärnä, Business Development Manager, tel. +358 44 360 1910, [email protected]

FLEXOUND – THE AUGMENTED AUDIO COMPANY 
Tietäjäntie 2 | FI-02130, Espoo, Finland
@flexound | @flexound_HUMU | @TaikofonTherapy
www.flexound.com | www.humu.fi | www.taikofon.com 

Ferco Seating Systems (M) Sdn. Bhd.
No. 7 Jalan Sungai Besar 26/7, Section 26,
40400 Shah Alam, Selangor, Malaysia
www.fercoseating.com