FLEXOUND Augmented Audio™ from Finland celebrate the release of the blockbuster movie of the year, Spider-Man: No Way Home at Empire Cinemas in Jeddah. The theater is equipped with 142 seats boosted by FLEXOUND Augmented Audio™.
FLEXOUND Augmented Audio™ from Finland celebrate the release of the blockbuster movie of the year, Spider-Man: No Way Home at Empire Cinemas in Jeddah. The theater is equipped with 142 seats boosted by FLEXOUND Augmented Audio™.
“Empire Cinemas is delighted to work with FLEXOUND, the world’s leading augmented audio technology company to present the most high-quality and immersive cinema sound experience to the moviegoers”, says Gino Haddad, the CEO of Empire Cinemas.
Cinemas boosted by FLEXOUND Augmented Audio™ are operating on two continents. The technology enhances the cinema sound experience with high-quality personal sound and physical vibration in each individual seat. According to the market research 96% respondents say FLEXOUND experience is very good or good, 91% recommend the FLEXOUND experience to others. FLEXOUND has also launched the world’s first loudspeaker-free cinema sound system – FLEXOUND Pulse™.
“Our mission is to allow people to feel deeper emotions by immersing into sound and movies are the ultimate forum for that. Our patented technology creates value that you just cannot experience by staying at home”, Flexound’s Head of Seated Entertainment, Jessica Bing Wang adds.
The seating in Jeddah is supplied by Ferco Seating, who has gained FLEXOUND certification for four of their seat models. The theater is also equipped with Sphera, the premium cinema concept.
The technology requires no wearable accessories. It complements all current sound systems without interference. No remix or recoding of the content is needed and thus cinema operators can enhance with FLEXOUND any films, e-sports or live events.
“Escapism and extraordinary experiences are what we need during these challenging times, and FLEXOUND cinema experience is just the right answer”, says FLEXOUND Chief of Cinema, Mika Oesch, while on-the-road in Jeddah.
The seats for Empire Cinemas Andalus project are supplied by Ferco International Seating who has gained FLEXOUND certification for four of their seat models. FLEXOUND Augmented Audio™ is also available for auditoriums, museums, theatres, concert halls and any other venues with seated audience.
FLEXOUND Augmented Audio™ adds the sensation of touch to all audio content. The versatile and patented technology was originally created to help autistic children. It can now be embedded into seats in cinemas, cars and airplanes, gaming chairs, cushions, furniture and more.
Subscribe to our newsletter:
